Running a business, and growing a business are two completely separate things.

In order to successfully operate a business efficiently, while actively growing the business, you need to differentiate and optimize these two domains…

When you understand the difference, you’re able to identify everything as one or the other, and clarify them accordingly.

Accountabilities are the tasks that have to get done on a regular basis to keep the business alive. These are the things that take place IN the business and are non-negotiable.

Accountabilities should be owned by a single person, and are best carried out via checklists.

Because they make it clear to see what got done or what got missed. And once they exist, it’s easy to to alter an existing process… You simply edit the checklist.

Time-based triggers are best, such as a daily or weekly review that are due on a particular day.

1. Clarify existing accountabilities

2. Create a checklist for every accountability

3. Clarify how often they’re due

4. Assign the accountability to a single owner

5. Create an automated alert system when accountabilities aren't completed in time

If you trust the system, you can relax in knowing that things are getting done when they should.

Projects are how we plan to grow and improve the business. This is what working ON the business looks like.

You can learn more about my project template here.

NOTE: A single person can own multiple accountabilities and projects. The important thing is clarifying ownership.

Now everything in your business will be clearly labelled as an accountability or a project, you’ll have an automated system to alert you when accountabilities aren’t getting done when they should, and projects will be clearly defined.

See you all next Thursday 👋

PS. Whenever you're ready... Here are three ways I can help you systemize & automate operations: