Long story short...

I was born in Caracas, Venezuela. At the age of 9, my family migrated to Canada in anticipation of things getting bad (...and they did).

In 2014, I started an air quality testing company.

Within two years, I merged with Air Quality Canada (another air testing business), and implemented systems + automation so that I could step away from the day-to-day operations.

For the next ~3 years, I helped launch businesses after natural disasters. Windstorm = Roofing company, overnight. We did this across many different types of industries. We were effectively storm chasers 🌪🏃‍♂️ (more about this here).

One year later, I was the COO at Jaspr (an air purifier business) — After COVID-19 hit, Canada's regulatory body for dentists recommended an air purifier in every operatory, and I was brought in to implement the necessary systems so we could fulfill hundreds of purifier orders in a matter of weeks from launching... And we did (more about this here).

This brings us to today, where I’ve now operated 10+ brands and scaled a multi-6-figure business with only 3 hrs/month by leveraging systems and automation. I now help founders become replaceable so they can scale with freedom.

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