I had to fire myself

The hardest thing I ever did in business wasn't a tough sale…

Or a scary investment.

It was firing myself.

Not from the job. From the thing I was the BEST at.

You know the feeling...

You built this company.

Your hands made it good.

You can write the ad, close the call, fix the funnel better than anyone on your team.

And that's exactly why you're stuck…

Because being the best at something is a trap once you want to grow.

You become the bottleneck.

Everything flows through you.

The work waits for you.

Your calendar fills up with stuff "only you can do" until there's no room left to actually run the business.

So you have a choice…

Stay the hero who does it all and cap your business at the size of your two hands,

or fire yourself, hand it off, and watch it scale without you holding the whole thing up.

I know which one feels safer.

The hero one. It always does.

But safe is slow. And slow is how good businesses stay small.

Dan Martell says it best in Buy Back Your Time:

"80% done by someone else is 100% awesome."

Because that 20% gap you're crying over?

Your clients can't even see it.

But the 30 hours a week you get back?

You can see those from space.

Here's the part that makes it click:

You're not trading good for bad. You're trading peak quality for repeatable quality.

And businesses run on repeatable.

What really matters is that you do the first and last 10%…

Set the vision. Draw what "done" looks like on a napkin if you have to.

Middle 80%: Delegate the work.

I don’t care if it’s to ChatGPT, Claude, or a virtual assistant in the Philippines…

Last 10%: You come back in and add the polish.

You still get your fingerprint on it with only 20% of the time.

I know it’s scary, but you have to let go BEFORE you feel ready.

Oh, and the best part: the people you delegate to will eventually become even better than you.

But don’t be most founders… they wait way too long.

Keep hugging the task, telling themselves nobody can do it right.

Meanwhile the business gets smaller and smaller around them.

So here’s my recommendation to you for next week:

Pick the ONE task that's eating the most hours…

The thing you're a little proud of being so good at. Yeah. That one.

Write down what "done" looks like. Hand it over. Let them hit 80%.

Then bite your tongue when it's not perfect, and train. Don't take it back.

It'll sting. But you didn't start this thing to be the best worker in your company.

You started it to experience life a little bit better.

And if the task eating your week is content, cold outreach, or lead generation in general...

Hi.

That's the exact thing I take off founders' plates. And, do it better.

We run a fully done-for-you system that fills your or your team’s calendar without you touching it.

So pick the one task that's eating the most hours…

and if that’s lead gen, click here to book a call with me to show you how we do it.

Remember, 80% done by someone else is 100% awesome.

But for lead gen, you can expect 200% done, and 500% awesome.

Don’t stay small.

PS. Are you ready to scale past 6 & 7 figures yet? ... book a free strategy session and I'll give you a custom 30-day plan - Click Here

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