ads don’t work?

Have you ever stopped to think about what it really costs to run paid ads that actually make money?

Not the cheap stuff…

Not a free PDF that pulls in 500 junk emails from people who will never afford your service.

I mean real ads.

The kind that book real calls with real buyers who have real money and a real problem you can fix.

So let me pull back the curtain and show you the numbers…

For a high ticket B2B offer, a booked and qualified call costs you around $200 to $300.

Not a lead. A booked call with someone who fits.

Sure, it can vary depending on offer and industry,, but that’s pretty much what we see with the right setup.

Now here is where it gets fun…

Out of the people who book a call, about 80% will actually show up.

That's a healthy show rate.

The other 20% ghost you, forget, or get cold feet. It happens. Don't lose sleep over it.

Then out of the folks who do show up, 20-30% will say yes and become a paying client.

That's a solid close rate for cold traffic.

Lower? That’s a sales problem.

Higher? You’re not charging enough.

So what does all this mean for your wallet?

You want to spend at least $3,500 to $4,000 a month on ads.

You might be shocked because you heard some “guru” say he gets leads for 70 bucks.

Maybe. But they will be less qualified, you’ll waste more time on calls, and close a lower percentage.

Plus that will drive higher costs per qualified call because you’re telling Zuckerberg and his team to find you more people like that… no good.

Ok, back to the numbers:

That monthly spend gets you 15 to 20 booked calls.

About 15 of those people show up and sit on the call with you.

And from that group, you onboard at least a couple clients.

Two or three new clients a month from one single channel.

Need more than that? No problem… just turn up the dial.

That's real money. That's a predictable business, not a hobby.

Now here is the part most people miss. And it's the part that quietly kills their ads.

When you spend less than that, two bad things happen at the same time:

First, you fight the law of averages and you lose.

With only a handful of calls, one no show or one bad fit can sink your whole month.

You need enough calls in the pipe so the numbers can do their thing.

Small numbers are wild and bumpy. Bigger numbers calm down and behave.

Second, and this one stings, you starve Zuckerberg and his team of robots…

Meta needs food to learn. It needs signals, clicks, and bookings so it can figure out who your perfect buyer is.

Spend too little and it never gets enough data to find them.

So when someone runs ads on pocket change and then says ads don't work, this is usually why.

They never fed the machine. They never gave the math a chance to work.

Look, the game has a buy in. Just like poker. You don't sit at the table with five bucks and expect to walk away rich.

You bring enough to play real hands and ride out the swings.

But if a client is at least worth 6 thousand dollars to you, there’s some serious ROI here for you.

Still more curious on what this could look like for your business?

The real cost per call, budget, and cost to acquire customers predictably?

Click here to book a free strategy session with me.

I’ll walk you through it and answer your list of questions.

PS. Are you ready to scale past 6 & 7 figures yet? ... book a free strategy session and I'll give you a custom 30-day plan - Click Here

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