The Rapid Method

The Rapid Method is all about rapid execution. It's also the way I've made most of my money over the last 5 years.

I was first exposed to this concept in 2016, a few months after I merged Clean Air Toronto (my first business) with Air Quality Canada.

My Air Quality Canada partner (Michael Feldstein) started Alberta Fire Restoration, a division of his other company, Rapid Group, to assist with the Fort McMurray wildfires — This was the costliest disaster in Canadian history.

Alberta Fire Restoration hired local subcontractors and charged insurance companies to restore homes that were affected by the wildfires. The beauty of this project was how quickly it went from a simple website and a phone number with an ad, to an extremely profitable operation essentially overnight.

While Mike was focused on restoring homes, I expanded Air Quality Canada to Fort McMurray to offer indoor air quality testing services and clearance certificates after remediation companies completed their work. While I wasn't directly involved with Alberta Fire Restoration, I was close enough to learn and see how it operated.

Creating companies isn't typically done overnight, but when the demand is so significant, all you really need is a 1-page website, a local phone number, and an ad to get traction.

These days, building a website can be done in hours with the right tool and a little less care for detail. The Rapid Method is all about speed.

In 2017, I had my first jab at implementing The Rapid Method.

After Hurricane Harvey hit Houston, TX, Mike and I started Houston Flood Experts. We operated under Rapid Group. He funded the project and I ran the operations for a portion of the profits — This is how we structured all future Rapid Method ventures.

A few months later, after the Sonoma Wildfires, we started Cali Fire Restoration and managed to generate ~$400k in revenue within approximately four months.

It is also a method to discover potential rapidly, and often at a low cost.

We've leveraged the methodology to assess when to start new companies focused around natural disasters, so these brands only existed temporarily while the demand kept them alive. I say brand because they were websites more so than they were actual companies — I'll expand on this below.

Here is a step by step process of how we actually launched these brands overnight 👇

The Rapid Method was utilized to launch Jaspr — a business that sells air purifiers.

As Jaspr prepared to launch in the D2C space (with only a single employee named Nicholas Belanger), Ontario's regulatory body for dentists published guidelines for reopening, which suggested that clinics needed an air purifier in every operatory... Rapid Method time...

Within hours of setting up ads, Jaspr began to gain traction. Orders and inquiries were rushing in. Mike updated me on the situation and I quickly jumped onboard to assist. At the time, we were still in the midst of figuring out how/when it would make sense for me to join the Jaspr team, but this evidently became the most important project.

We sold out instantly and were able to generate hundreds of thousands of dollars in a matter of days.

Until now, my life has been one of constant change, often adapting to the outside world. But things are a little different now. I've learned that you can impose your will on the world and create your own opportunities without always having to wait around for them.

It has been an exciting journey to say the least, but I'm finally starting to be at peace every time another natural disaster goes by, while continuing to stay focused on a single objective — That is, helping founders automate operations so they can focus more on growth.

If you've utilized The Rapid Method, I'd like to hear about it! —> Share with Thomas

PS. Whenever you're ready... Here are three ways I can help you systematize & automate operations: