7 steps that made me $431k from the DMs

A client just said to me:

“I’m not sure my offer is very good…

people don’t really get it when I tell them about it, and it’s not leading to any calls”.

Sound familiar?

Guess what - I’m 99% sure that it’s not the offer…

The offer turns leads into clients, yes.

But it’s not what gets you on qualified sales calls.

(the common bottleneck)

Everyone starts conversations by talking about their solution.

This is WRONG.

Your offer doesn’t actually matter (yet).

Not at the beginning of a LinkedIn connection.

They don’t care about your…

→ tool

→ software

→ framework

The only thing they care about at this point:

If you can help them solve a problem (they actually want help with).

Until then, they won’t take your system or process seriously.

So how do you get them to that point?

1. Start a conversation.

2. Ask short and simple questions about their business.

3. Once they tell you their problems, ask if they want help.

4. If they’re open to it, offer to get on a call.

What happens on the call?

5. Understand their problem, deeply.

6. Then (and only then) you can walk them through your process.

7. And finally, if they have zero questions about your “how”,

you have my blessing to talk about price.

See what I mean?

Your offer details are only relevant for a very small part of the customer journey (steps 6 + 7).’

I know because this is the exact process that’s made me hundreds of thousands of dollars from the DMs.

If your pipeline’s not moving, you’re probably either pitching too soon,

or you’re pitching to people who don’t even want your help.

Always focus on them and their problem, first.

Can’t identify a problem?

Then don’t pitch.

This is why volume matters.

Most prospects won’t make it past steps 1-3… and that’s OK.

So when is the offer the problem? When you’re not getting past step 6.

Until then, it’s not relevant, or the thing holding you back.

Follow these 7 steps, and stop leading with the pitch.

See you all next Thursday 👋

PS. Whenever you're ready... Here are three ways I can help you become more replaceable:

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