September 5, 2024
I hired a social media manager and was excited about the impact they would have on our brand. Two months later, I was disappointed with their performance and had to let them go. Sound familiar?
Over the last 10 years, I’ve experienced this many times with different roles.
What I later learned was that it wasn’t because we hired the wrong person... But because I never clearly defined success.
I now understand that it’s a lot easier to find the right people, than it is to onboard them to the right systems - defining success is an important piece of these systems. How do you define success? Start by answering the following questions: Are you hiring them for an ongoing responsibility, or achieve a specific goal?
You see, everything in your business is either a responsibility or a project. When you understand this, delegating becomes a lot easier.
I won’t overcomplicate this, but know that projects can become ongoing responsibilities.
Ex: Launch Facebook ads (project) → Ads maintenance (responsibility) Both scenarios require you to define what done or success looks like.
→ Defining Projects
1. What problem are you solving
2. Why is it important
3. Success criteria
→ Defining Responsibilities
1. What are they responsible for? 2. When/how often must it get done? (daily, weekly, etc.) 3. What does Done look like (the final step of an SOP/process)
4. Where do they submit their work? So before making your next hire, take the time to clarify if you’re delegating a project or responsibility (or both), and take the time to define success.
If you don’t, there’s a good chance you’ll end up disappointed.
See you all next Thursday 👋
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