January 2, 2025
Happy New Year, Fam! 🎉
2025 just rolled up like it owns the place.
So let’s kick things off with the biggest lesson I’ve learned in my 11+ years in business…
Most founders? They’re out here chasing “the biggest opportunity.”
Including younger me - I used to launch businesses after natural disasters… 🌪️ 🏃♂️
One market today.
A new offer tomorrow.
Like kids in a candy store with no budget.
The problem? There will always be a bigger opportunity. And the chase will never end like a Tom and Jerry episode.
A bigger “what if.”
A sexier “next big thing.”
They endlessly spin their wheels and go nowhere.
Not realizing the "biggest opportunity" is the one they double down on and go deep.
Here’s the secret:
Some businesses rake in tens of millions selling just one offer to a niche so small it could fit on a Post-it.
And you’re probably just a few tweaks away from having a high-converting offer and a lead-gen funnel that prints cash on autopilot.
The size of your market? That’s not your bottleneck.
The biggest opportunity? It’s already in front of you. But only if you:
- Speak to one target market
- Master one platform
- Focus on one offer
- Build one funnel
Get laser-focused. Stay the course. Ignore the shiny objects.
That's your biggest opportunity.
LFG 2025.
See you all next Thursday 👋
PS. Whenever you're ready... Here are three ways I can help you become more replaceable:
- Get actionable tips on systems & productivity weekly → Join
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