October 19, 2023
It’s been two years since I decided to start creating content, and a lot has changed in my process.
Over the years I’ve tested different strategies to increase efficiency and impact (and I’m sure it will continue to evolve). But I’m going to walk you through what has worked and what this process looks like today.
NOTE: This process allows me to create content for an entire week in less than 2 hours. My goals are to grow my network, increase authority, and most importantly, get clients.
For context, when I first started, I was posting everywhere. But this was a big mistake. Two years later, I can safely say that doubling down on one platform expedites growth.
As of not too long ago (January 2023), I decided to stop trying to create content everywhere and instead doubled down on X / Twitter. It’s the platform that felt the most natural to me and was the most fun to engage with.
The results were 10k+ followers within months and got the opportunity to work with some incredible founders and their businesses (testimonials at the bottom of my site). Not because I chose X, but because I decided to figure out a single funnel, first. I got more traction in 3 months than I did in 1 year of posting everywhere. Only recently, after being able to generate predictable growth, sales calls, and clients from X, did I decide to expand back into LinkedIn.
So, here’s my refined 4-step process to create content for an entire week on multiple platforms, in less than 2 hours:
1. Clarify your schedule
The first step is to decide what your content schedule will look like. Then, you can work it backward. Aim to at least post every weekday. Mine looks like this:
- Tuesday: Auto DM (like + comment X and I’ll send you X)
- Wednesday to Thursday: 1 long-form post per day
- For both X and LinkedIn
- Friday to Monday: 1 short post per day
Now, if you’re just starting, it’s going to take more than 2 hours (obviously) to execute this schedule. This is because you don’t have content to repurpose, yet. So I suggest that you or your team start with 1 long-form post per week.
2. Engage with your Dream 100
This is the second step because engaging with your Dream 100 will help you create content.
What is a Dream 100? A list of larger accounts whose audience contains your target market. Spend 20-30 minutes daily (at least) commenting something insightful on their posts.
3. Time Block: Long-form post
Now that you know your schedule and started to engage with your Dream 100, carve out some time to create long-form posts for the coming week. This is when I write my newsletter, which I then turn into a long-form post the following week (and yes, I often use ChatGPT to help with my newsletter).
Create a two-hour recurring time block every week in your calendar to draft and schedule your long-form post (I use Hypefury, but the tool you use is not critical).
4. Time Block: Review comments & schedule posts
Lastly, Create a 1-hour recurring time block to look at your past comments (from Step 1) and use it as inspiration to schedule short-form posts for every remaining weekday.
Go ahead and try it:
- Pick one platform
- Clarify your schedule
- Engage with your Dream 100
- Create a time block to write long-form posts
- Create a time block to review comments & schedule posts
Now, you can’t solely rely on inbound for leads and clients. So next week, I’ll walk through my process for cold outreach on social.
See you all next Thursday 👋
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