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Referrals won’t make you rich

April 3, 2025

If your entire lead flow is built on referrals and your own network...

You don't have a business, you have a hobby with invoices.

Time to fix that.

For years, I’ve heard founders say:

"We’ve grown 100% through inbound and referrals."

That may sound impressive… but it's not a growth strategy.

If all your leads come from people who already know you, congrats — you’ve built a reputation.

Here's the problem:

→ It’s unpredictable

→ It’s limited to your network

→ It stops scaling when you stop showing up

Want to grow beyond your circle?

→ You need systems that bring in cold traffic

→ AKA predictable lead flow, not random luck

→ Simple offers that convert strangers into clients

The idea is to focus on systems that are in your control.

Ideally, it doesn’t require your manual effort or input.

Now, of course, I love referrals…

These leads convert at much higher rates than cold leads.

But again, it’s not in my control.

So, I’ll take them. But I won’t rely on them.

They’re a bonus in helping me achieve my revenue goals.

The sooner you understand this, the quicker you’ll be able to start generating predictable results…

and exit the feast or famine predicament.

What kind of systems work well in our control?

There are only 3…

1. Outreach

2. Content

3. Ads

If I had 0 lead systems, I would implement them in this order.

Why? Because outreach gets the quickest results, and ads are often the most expensive to crack.

But they all work, and as you scale you’ll probably use them all.

Big takeaway here?

Stop relying on referrals and word of mouth, and start focusing on systems that are in YOUR control.

Referrals are nice — but they won’t get you to 7 figures.

See you all next Thursday 👋

PS. Whenever you're ready... Here are three ways I can help you become more replaceable:

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