Stop sending proposals into the void

Let’s paint a picture.

You’ve been courting a client. The call went well. They’re “interested.”

You’re feeling good. You pull together your beautiful proposal — hours of finessing, tailoring, formatting. You hit send.

And then?

🦗🦗🦗

Radio silence.

Like you just launched a message in a bottle and tossed it into the ocean, hoping it floats to the right desk.

That’s what happens when you send proposals too early — before they’re ready, before there’s urgency, before the fire’s hot.

Here’s the uncomfortable truth:

Sending a proposal too soon hands over all the power.

Now they have your pricing. Your ideas. Your plan.

They can:

→ Go dark forever

→ Shop your ideas around

→ Forward it to someone else to “review later”

→ Or worse… mentally file it under "maybe someday"

It’s not that your offer’s bad…

It’s that you left the room before the deal was ready.

And here’s the kicker:

Most clients don’t even want to read your proposal.

They’re overwhelmed.

They’re underwater.

They’re trying to put out ten fires.

That’s why you’ve got to walk them through it.

On a call. Live. With real-time reaction.

Because here’s what happens when you do that:

→ You clarify the offer

→ You anchor the value

→ You control the narrative

→ You catch confusion before it costs you the deal

→ You turn “hmm, interesting” into “let’s freaking do this”

Suddenly, you’re not just another email in the inbox…

You’re the person helping them solve the very problem that’s melting their brain at 2am.

This isn’t about pressure — it’s about presence.

It’s about helping them connect the dots between where they are and where they want to go…

and showing them why your offer is the bridge.

So next time a client says, “Yeah, just send something over,”

Hit ‘em with:

“Absolutely. Let’s jump on a quick call so I can walk you through the plan we’ve put together to [10x] your business.”

And the best part?

It actually makes things easier for them.

Because reviewing proposals in a vacuum is work.

Walking them through it is relief.

So if you’ve been losing deals that “seemed promising”…

or wondering why proposals vanish into the abyss…

This might be your shift.

Don’t just send it. Sell it.

Walk them through it.

And make it matter.

See you all next Thursday 👋

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