February 15, 2024
Not too long ago, I used to only rely on ads for leads. All of the companies I worked on or owned relied on some form of advertising. Most commonly Google Ads.
Little did I know, this dependency was slowing me down, big time. When our ads couldn’t generate more leads and sales, I’d feel like we exhausted the market… Boy was I wrong.
When I began to focus on my consulting business (the service I now offer - helping founders systemize and automate operations), I started creating content. Something different than what I was used to.
However, I quickly realized that I wasn’t going to scale quickly enough by simply relying on inbound (people coming to me on their own).
So, I began to learn more about cold outreach. I read books, joined coaching programs, and researched online. I was determined to try it. I clarified my service and target market, and put together lists of potential clients.
I could not believe what I had been missing... There were an unlimited number of leads. More accurately, there have always been an unlimited number of leads. My false beliefs were instantly shattered.
The truth is that, thanks to the internet, you are never going to run out of leads no matter how small or niche you think your market is. In reality, the more niche, the better. Why? Because the more specific you can get with your messaging, the more it will resonate, and the better results you will get.
The next realization I had was even more exciting… When you start getting results (inquiries, sales calls, etc.), you can start to automate much of this process.
Just yesterday I sent:
- 162 cold emails
- 71 cold dms on Twitter/X
- 28 connection requests on LinkedIn
That's 261 outreach messages to my target audience, and I spent 0 hours doing so (if you’re already familiar with cold outreach, then my numbers won’t be very impressive).
But again, this only works if you get (super) clear on your target market and the problem you solve. If you don’t clarify these, your efforts will be a waste.
Wait, but won’t that annoy people?
Maybe. But as long as you solve a real problem and your message resonates, most will be glad that you reached out. Think of it as helping others rather than “selling”. You’re doing them a favor.
If you don’t believe in your product or service, well then, that’s a different problem, and helping will feel like selling (not good).
Assuming you do have a great service or product, and you start getting hungry, then you need to send more messages. Remember, there are unlimited leads and the size of your market is not a bottleneck.
Leads aren’t your problem. Clarity and systems are.
Go ahead and try it:
- Clarify and simplify the problem you solve
- Pick your (super specific) target market
- Write your cold outreach message(s)
- When ready, leverage automation
See you all next Thursday 👋
PS. Whenever you're ready... Here are three ways I can help you systemize & automate operations:
- Learn how to find, hire, and manage virtual assistants → Free Access
- Manage projects, meetings, and resources from a single place → Learn More
- Let me help you automate operations and exit the day-to-day grind → Work With Me
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