My Twitter Content System

March 16, 2023

Creating content consistently can seem daunting and difficult…

But (like most things) that's only due to a lack of systems.

When done right, Twitter can be an amazing place to network, grow a community, and monetize.

Here is my simple 4-step system that has allowed me to post every single day, for over a year resulting in clients and authority, all while spending less than two hours per week on it:

1. Clarify Content Pillars

If you look at popular accounts, you’ll notice that they rarely deviate from their common themes. These are called your content pillars. This might sound counter-intuitive, but the more specific the easier it will be to continually create content.

My 3 content pillars are systems, productivity, and accountability. These can change over time as you gain more clarity on your target audience, but it’s important that you choose.

Try to serve everyone, and you’ll serve no one.

2. Identify Your Dream 100

Create a Twitter list called “Dream 100” and start to add all the accounts you come across that your ideal target audience likely follows.

This list will naturally build over time — Don’t expect to find 100 accounts right away.

3. Engage With The Dream 100

Every day (or at least a few times per week), spend 10-15 minutes engaging and commenting on the tweets from your Dream 100 list.

This is the easiest way to gain profile visits when you have a smaller following. But more importantly, your comments and replies become a great source of inspiration for your future posts.

4. Review Comments & Schedule Posts

Once per week (Wednesdays for me), scroll through your past activity (called “Replies” on your profile) and look at the comments you've left on other posts — This is huge for me.

You've already taken the time to process something valuable and provided your own take — You’ve already done the work. Now, repurpose your comments into tweets, or at the very least, use them as inspiration.

As you go through your comments, add them to a scheduler (Hypefury or Tweet Hunter works great).

If you leave it to the day of, life will always get in the way.

💡

There is no universal right amount of posting. The right frequency is as often as you can consistently create valuable content

Once you’ve been posting for a few months, look at your analytics and start to repurpose pieces of content that have performed well. The more you create, the easier it will become.

But most importantly…

If I could only share one thing I’ve learned when it comes to content creation, it’s that you have to be consistent. This is more important than anything else. Create a system that allows you to be consistent.

Go ahead and try it:

Clarify content pillars
Identify your Dream 100
Engage with the Dream 100
Review comments & schedule posts

See you all next Thursday 👋

PS. Whenever you're ready... Here are three ways I can help you systemize & automate operations:

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My 4-Step Twitter Content System