This test shows if your offer sucks

Ever had someone ask, “So… what do you do?”

and your answer sounds like a grocery list of tasks…

Yeah. That’s not a perfect offer.

That’s… services.

And now you’re in a big soup with a thousand other folks selling the same stuff.

Here’s an example:

❌ “I do branding, web design, and social media.”

Services... low-ticket, low converting, and typical.

✅ “I help self-care ecom brands double their average order value”

See the snap? It’s about the result. Not the tasks.

It says who they help and what they get. Boom.

People don’t spend a lot of money on tasks.

But they spend the big bucks on outcomes.

Because no one wakes up thinking, “I want 3 reels and a logo today.”

They wake up thinking,

“I want more sales. I want more bookings. I want my store to stop being a ghost town.”

Look, if you offer social media services… ask yourself, why?

Probably to get more traffic, more leads, or more sales calls.

That’s what you need to sell.

Here are some more examples:

❌ “I build websites.”

✅ “I help moving companies triple web conversions.”

❌ “I do email marketing.”

✅ “I help agencies 5x their revenue per subscriber.”

❌ “I run Facebook ads.”

✅ “I will 3x your ROAS.”

❌ “I coach founders.”

✅ “I help fitness coaches scale from $10k to $30k/mo”

❌ “I edit videos.”

✅ “We double your weekly views from existing video content.”

Remember…

Tasks are How.

And offers are What.

Don’t sell the hammer.

Sell the finished house… with the porch light on and cookies inside.

So when someone asks, “What do you do?”,

don’t give them a menu, give them a win.

That’s how you make more sales and charge a lot more (for the same How’s).

See you all next Thursday 👋

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