The Perfect Offer test:
If someone asks, “What do you do?”
and you give them a list of tasks…
...you don’t have a perfect offer.
You have services.
And now you're competing against everyone else that has services.
Example:
❌ “I do branding, web design, and social media.”
✅ “I help self-care ecom brands get more sales from their traffic.”
You need to take it one step further.
You offer social media services... but why?
Probably so they can get more traffic, leads, or sales calls.
Sell that.