This 1 tiny thing 2x’d her revenue

Jennifer thought her offer was clear.

She was selling “6 coaching sessions.”

Clients booked her calendar. She showed up.

Simple, right?

But there was one problem:

Clients don’t really want sessions.

They don’t want to buy “time.”

They want change.

A result. A transformation. A different version of themselves or their business.

When we dug into her offer, we saw the gap:

She was promising hours.

But her clients were craving outcomes.

Big ones:

→ “I want to feel confident walking into the boardroom.” → “I want to stop second-guessing every decision.” → “I want to build a career I’m actually excited about.”

None of those outcomes fit neatly into “6 sessions.”

So here’s what we changed:

→ No more selling “coaching sessions” → Instead — a 12-week engagement with a clear outcome

We didn’t just swap words around — we shifted the whole frame.

And here’s what happened next:

→ Her discovery calls got way easier — because the value was obvious → She attracted higher-level clients who were serious about change → Pricing resistance disappeared — because clients saw it as an investment, not an expense

The result?

In less than 2 months, she went from $13K/month to nearly $26K/month.

No extra hours. No working weekends. No complicated funnels or ninja tactics.

Just one simple shift:

Stop selling minutes. Sell transformation.

When clients can picture the change, they can more easily see the ROI.

They see you as the path to their goals.

So always, always, focus on the outcome. Not your “how”.

If you do, growth will become easier and more fulfilling.

See you all next Thursday 👋

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