What are you optimizing for?

Merry Christmas and happy holidays fam!

I’d like to shareIf you can’t answer this in one sentence, you have no direction:

“What are you optimizing for?”

Back in 2021, if someone had asked me that, I’d have looked at them like they just spoke fluent Klingon.

I had no clarity—just a swirling hurricane of tasks:

- Grow on every platform

- Land more consulting clients

- Build digital products

- Launch cold outreach funnels

Translation? I was chasing shiny objects like a toddler at a toy store.

And surprise, surprise—my progress was crawling slower than a sloth on Ambien.

Then, I stumbled upon a Tim Ferris podcast. One simple question caught my attention:

“What are you optimizing for?”

At first, it felt like one of those overly simplistic things that can’t possibly be right…

But when I sat with it? Clarity started pouring in…

Answering it forced me to zoom out, get brutally honest, and prioritize.

Because here’s the kicker: without clarity, you’re stuck in a perpetual cycle of solving the wrong problems.

And there’s an infinite buffet of problems waiting to steal your time…

In my local service business, the focus was pure cash flow.

No expansion. No extra headaches. Just steady, predictable revenue from systems already in place.

Meanwhile, currently in my consulting business? I’m optimizing systems to handle more clients.

More specifically, I’m onboarding another systems consultant.

When you know the one thing you’re optimizing for, making decisions gets easier.

You’ll know exactly what deserves your energy—and, more importantly, what doesn’t.

So… What are you optimizing for?

PS. Whenever you're ready... Here are three ways I can help you systemize & automate operations:

1. Learn how to find, hire and manage virtual assistants → Free Access
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3. Let me help you automate operations and exit the day-to-day grind → Work With Me

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