February 26, 2026
Every time I hear someone say…
“The market is saturated.”
I tell them to f*ck off and walk away.
No, I’m kidding. Obviously.
But I do bite my tongue a little… because it’s bullshit.
Unless you’re doing at least 8 or 9 figures a year, you are way too small to feel “market saturation”.
You’re not drowning in a red ocean.
You’re standing in a kiddie pool complaining about sharks.
Let’s do baby math.
If you charge $5,000 per month and you’re making $30,000 per month…
That’s 6 clients.
Want to double your business?
You need 6 more.
Just. Six.
And there are tens of millions of businesses in the US alone that you can sell to and help.
So when we complain that the market or economy is tough,
we’re really saying that we can’t find six people we can help…
Don’t buy it.
You’re just lacking a few key systems.
And if you’re doing less than $30k/mo, or you charge more than $5k/mo,
you need even fewer people to say yes and totally change your life.
Here’s the uncomfortable truth:
The problem isn’t market size, or the economy…
The problem is activity.
→ not creating enough content
→ not doing enough outreach
→ not having enough conversations
→ not spending enough money on ads
Pick your flavor.
But don’t blame “saturation.”
Because saturation is what big brands worry about when they’re fighting over 2% market share.
You?
You need six people or less.
Six yeses.
Maybe a little more. Maybe a little less. That’s it.
And if you’re doing none of the above…
… no content, no outreach, no ads…
Then visibility is your only problem.
No one knows you exist.
No one hears you.
No one sees you.
Look, if you want to grow, you probably just need more volume.
Eyeballs.
Messages.
Calls.
Offers.
More shots on goal.
Focus more on the inputs, and worry less about external factors you can’t control.
It’ll do you and your business real good.
Scaling is not magic. It’s math.
Want more math? Click here to book a call and I’ll map out a strategy you can use ASAP.
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