Slashing prices is quietly killing your sales

STOP slashing prices — it’s killing your sales.

We see this all the time…

Sales slow down.

You start second-guessing.

And the first instinct? Cut prices.

It feels safe. Logical. “Maybe it’s too expensive?”

But here’s the truth:

→ Your offer isn’t too expensive

→ It’s just not positioned well enough

And lowering your price won’t fix that.

In fact, it can backfire.

Cheap = low trust.

We had a client selling a service for $500.

Leads were flaky. Sales calls felt like grueling interrogations. Deals were random—when they happened at all.

They were ready to cut prices to “get more volume.”

Instead, we did the opposite…

→ Improved the offer

→ Showed the cost of inaction

→ Framed the long-term outcome

→ Got the offer in front of buyers who valued results—not bargains

Then we raised the price to $10,000.

The results?

→ More intentional, qualified sales calls

→ Better reply rates

→ More sales

I’m not saying you should 10x your price…

(although it’s a productive mental exercise)

But lowering prices is rarely the right solution.

Increasing price and upgrading your perfect client on the other hand,

is almost always a good idea.

Because when people believe in the value, they expect to pay for it.

High price signals high trust.

Cheap attracts tire-kickers.

Don’t participate in a race to the bottom.

Plus, it’s a lot busier down there and a lot more competitive.

See you all next Thursday 👋

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