start here if you want more clients

Let’s say you just woke up, decided to sell something B2B…

and you’ve got zero traffic, no brand, and a CRM emptier than a politician’s promise.

What are the top 3 options?

→ Cold Email

Reply rate: 2–4%

Cold email still works… just don’t expect fireworks…

Most won’t reply, but it’s a volume game.

Just make sure you got the right tech stack. Spam is your biggest enemy here.

→ Twitter/X Outreach

Reply rate: 5–10%

Twitter has “message requests” which act like a spam filter,

but you should still get double the replies.

The trick here is to lead with a simple question before the pitch.

→ LinkedIn Outreach

Reply rate: 30–40%

This is the high-protein breakfast of B2B.

Some are there to post selfies, but most are there to network.

It’s also the only social platform you can pay to literally access their entire database…

with very specific filters.

And yes, you can and should, automate any of these 3 outreach systems you decide to roll with.

Now, if I were starting from scratch, I’d implement in this order:

1. LinkedIn Outreach - fast replies, B2B goldmine

2. Twitter Outreach - if you’re already scrolling, might as well sell

This alone should boost MRR by $10-20k/mo.

(I know because that’s exactly what I did after trying… everything)

Then, I’d spend some money on a…

3. Facebook Ad - a “grab this freebie” ad

With the right lead magnet, you can generate leads for less than $10, grow your email list, and book sales calls on autopilot.

Biggest takeaway here?

LinkedIn is the sleeping beauty most cold outreach experts totally miss.

And takeaway number 2:

Don’t ONLY rely on referrals.

Don’t ONLY rely on organic.

… unless you’re an SEO wizard who eats keywords for breakfast or you have a massive audience.

Outreach gives you control.

Control gives you leads.

Leads give you money.

You don’t need a funnel the size of a NASA blueprint, but you do need a system you can control.

A dial you can turn up or down.

Pick a channel. Get loud. Test your offer.

See you all next Thursday 👋

PS. Whenever you're ready... Here are three ways I can help you become more replaceable:

1. Get actionable tips every week on systems that scale → Join
2. A 90-second quiz that pinpoints your biggest bottleneck → Get Clarity
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