stop trying to sound smart

I used to use smart words.

(too smart)

So smart it was costing me many, many thousands of dollars.

I thought smart words made me sound… well… smart.

Big ideas. Long words. Fancy talk.

It felt like wearing a lab coat while selling lemonade.

Looked impressive.

But it was hurting sales. Big time.

Here’s the truth…

Buyers don’t want homework.

They don’t want:

- big theories that hurt their brain

- fancy terms they can’t repeat

- long talks that go nowhere

They’re busy. They’re tired. They’re scrolling on the toilet.

They want things simple.

No gold stars for sounding smart.

No prizes for big words.

Only less sales.

SIMPLE WORDS WIN

I’m talking about your website, bio, content, lead magnets, newsletter, sales calls…

Everything, everywhere.

And when I say simple, I mean grade 4 language or less…

Why does grade-school language work?

- it’s fast to read

- easy to understand

- easy to remember

- easy to say “yes” to

If a 10-year-old gets it, a buyer will too.

Less confusion = More sales

Example:

“Optimize your conversion framework”

VS

“Get more people to buy”

One sounds smart. One makes money.

Clear beats clever. Everytime.

Here’s a simple trick:

Write your post like normal, then ask ChatGPT:

“Rewrite this using grade 4 language or less.”

That’s it.

ChatGPT becomes your BS remover.

You’ll sound more human. More clear. More sell-y (in a good way).

So if your message feels fuzzy, heavy, or “too smart”…

Make it shorter. Make it clearer. Make it easy.

Because the best sales copy doesn’t sound clever.

It sounds obvious.

And obvious sells.

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