The #1 reason you always feel behind in your biz (and how to fix it)

I was at the gym the other morning, mid-workout, when it hit me…

I love knowing when I’m DONE.

When I’ve hit my goal and can walk out feeling accomplished.

And then I realized…

This isn’t just a gym thing. It’s everything.

- how I structure my days

- how my company runs

- how I execute projects

Most founders? They just wake up and grind—working endlessly until some random cutoff time.

Worse, they jump into processes with no clear finish line. Or start projects with no real definition of success.

That’s the business equivalent of hitting the gym with no plan—brutal, exhausting, and impossible to win.

And if you never define what done looks like… you’ll always feel like you’re behind.

So here’s my framework to define “done”:

➜ 1. Work Days → One or Two Big Wins

I set 1-2 mission-critical goals for the day. Once they’re done? I’m out.

Maybe that’s 4 hour day… or maybe it’s a 10-hour day. But I’m always being intentional.

Time Blocks > Endless Work Hours

➜ 2. Processes (IN the Business) → Define the Last Step

Every process needs a clear finish line.

Example: If the task is handling customer requests, “done” = a screenshot of Inbox Zero by EOD.

➜ 3. Projects (ON the Business) → Success Checklist

Before starting a project, I define what success looks like.

Create a checklist of every box that needs to be ticked before calling it complete.

The shift here?

Going from reactive—endlessly chasing unfinished work…

To proactive—knowing exactly when to call it a win.

Without this, you’ll always feel like there are a million open loops in your head. No real stopping point. No closure.

And that’s how burnout creeps in.

But when you set clear finish lines? You get to disconnect, rest, recharge—and actually celebrate wins.

That’s what builds momentum. That’s what creates real progress.

Always start with the end in mind.

See you all next Thursday 👋

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