December 11, 2025
Here’s the thing nobody tells you about sales:
You don’t win by talking more. You win by understanding more.
Most people hop on a sales call like a kid running onto a playground:
“Look At My Cool Thing! WANNA SEE??”
And then they wonder why the prospect slowly melts into their chair like soft ice cream on a hot day.
Instead, here’s the simple framework that boosts sales.
Think of your business like a walk-in clinic…
…and you’re the doctor.
No… not the weird type who says, “So… uh… have you tried walking it off?”
I mean a good doctor.
A good doctor doesn’t walk in, throw a mystery pill at your forehead and shout:
“Take Two And Stop Crying!”
Nope.
A good doctor starts with the magic words:
“Where does it hurt?”
Then they go full detective mode.
They ask questions.
They poke around (gently).
They dig deep like a kid trying to find Wi-Fi.
Because they know one thing:
If you don’t find the real problem… you can’t give the real fix.
And guess what?
Sales works the exact same way.
Too many people jump straight to:
“Here’s my offer!”
“Here’s my thing!”
“Buy my shiny stuff!!”
But pros…
The closers…
The people who glide into Stripe like it’s a slip-n-slide made of $100 bills…
They do this instead:
They find the pain point.
They diagnose the root.
They prescribe.
Simple.
If you don’t diagnose?
You’re not selling… you’re guessing.
And guessing doesn’t close deals.
So next time you’re on a call?
Stop being the “mystery pill guy.”
Be the doctor.
Ask.
Dig.
Diagnose.
Then… only then… drop the cure.
Your deals (and bank account) will thank you.
See you all next Thursday đź‘‹
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