The dumb-simple content strategy no one’s using

Everyone knows content helps grow your business.

But for some reason, most people treat content creation like it’s heart surgery.

Way too complicated. Way too slow. And impossible to scale.

So what are we talking about today? A dead-simple content system that scales like a 2007 crypto coin.

When a process takes little to no effort to implement or maintain, you’re on the right track (why I love automation so much).

Now, what’s the hardest part of content? Going from 0 to 1.

Week after week. Staring at the blinking cursor like it owes you money.

Here’s what most businesses don’t realize: you’re already sitting on a mountain of content…

You just don’t have a system to capture it.

Here’s the secret sauce:

Every single…

– meeting

– sales call

– client convo

...is a live, unfiltered content machine.

And it’s already running. Right now. Pouring out real-world, high-value insights that your audience actually wants to hear.

If you’re not recording your calls, start today.

(You can use Fathom Notetaker — it’s free and doesn’t suck)

If you’re already recording… Then you’re already halfway to content wizardry.

Here’s how to turn your calls into a firehose of weekly content:

1. Once a week, pick a few juicy calls (client calls are my go-to)

2. Copy the full transcript

3. Paste this into ChatGPT:

I help [target market] achieve [result]. Here is the transcript of a call I had with a client – give me 10–30 high-engaging tweets I could use (no emojis):

[Insert transcript here]

Pro Tip: I ask for tweets first so I get short, punchy ideas that I can then ask to turn into longer posts, YouTube scripts, newsletters—whatever.

Drop the content into your scheduler or calendar.

BONUS: Repurpose the long stuff in your newsletter. Yes, you should have one.

That’s it. No more “what should I post?” headaches.

This system gives you endless content—and you can even offload the whole thing to a team member.

Boom. Stop overthinking.

Record, paste to ChatGPT, and upload to the content calendar weekly.

See you all next Thursday 👋

PS. Whenever you're ready... Here are three ways I can help you become more replaceable:

1. Get actionable tips every week on systems that scale → Join
2. A 90-second quiz that pinpoints your biggest bottleneck → Get Clarity
3. Learn how we streamline and scale operations to 7+ figures → Start Scaling

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